Discover the power of email marketing and learn how to craft compelling email campaigns, automate workflows and choose the ideal email marketing platform tailored to your needs.
Learn how to use Instagram as part of your overall social media strategy to effectively engage and grow your audience.
Your tax knowledge can play a large part in the success or failure of your business, particularly in the start-up phase. This workshop will help you understand key tax matters including income tax, GST and record keeping obligations.
Most people associate record keeping with tax time, but having a good record keeping system in place can also help you monitor the health of your business. Record keeping can give you a more accurate picture of your business to help you understand how you are doing, so you can spot any potential problems sooner rather than later. What records do I...
With prime position in the lobby of a busy inner-city building, Viaje Coffee was thriving under the management of Hugh Nguyen and his business partner Wayne Kang. “Before the pandemic, our business was going well,” said Hugh. “Viaje Coffee had a very loyal customer base and our business was growing. Then, COVID had a massive impact. The building...
Are you a small business owner feeling overwhelmed by social media? Me too! I got a degree in communications well before anybody had smartphones or Facebook friends, and the word “content” was mostly used to describe somebody who was pretty happy with their life. I’ve learned everything I know about digital marketing on-the-job over the course of...
Running a business is challenging, and while many business owners are focused on optimising sales, marketing and accounts, essential information technology (IT) requirements can be easily neglected. Here are five IT areas that are easy to do and can give your business a big boost. 1. Maximise your web presence When was the last time you gave your...
It can be hard to stay on top of the rapidly changing developments in social media when you are running your business. We’ve put together this quick guide to one of the popular social platforms, TikTok, to help you out. Using social media can be a powerful way to build awareness of your business, connect with your customers and turn your online...
By mid-2020, the COVID-19 pandemic had impacted small businesses across many sectors. Whether lockdowns and restrictions had affected them financially, or the constantly changing environment had left them emotionally exhausted, some small business owners needed additional support to move forward and pivot how they operated. “Before COVID came...
Selling online through digital platforms can be a great way to extend the reach of your business – but, for the best results, it needs to be done strategically. Here are five mistakes you don’t want to make if you’re selling products or services though Instagram or Facebook, and what you could try instead. Exploring new ways to connect with...
Buying an established business can be challenging – but it can help knowing there’s somewhere you can turn for support. Jasmine Kik from Fireplaces WA uses our SBDC services regularly and shares her story. Fireplaces WA is a family-owned business offering a range of gas, wood, bio-ethanol, and electric fireplaces. According to the Fireplaces WA...
“Like” it or loathe it, there’s no doubt influencer marketing has become a powerful marketing tool in recent years. But will it work for your business? Influencer marketing (also known as branded content) is a form of social media marketing which involves promoting a product or service through someone with a large social media following. If you’ve...
