Marketing is the process of getting people interested in your business products or services.
Identifying who your customer is, what you can offer to meet their needs and how to reach them are the central goals of marketing.
8 steps to marketing your business
Researching opportunities, identifying your target market, developing a unique proposition, and choosing your channels are all important steps in marketing your business.
Marketing and promotion strategies
Deciding on your produce, price, promotion, place, people and processes area all part of the marketing mix that helps you attract and retain customers.
Market research
Market research is an effective tool to assist your business planning and help refine your marketing approach.
Digital marketing
Digital marketing tools can include a website, email marketing, social media, search engine optimisation and search engine marketing.
helpful resources
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