Overview:

Developing a robust business model is the key to differentiating yourself from competitors and building loyalty with your staff, customers and stakeholders. 

In this workshop, you will apply a business model perspective to your business, to clearly define and communicate who you are, how you operate and the unique benefits you offer. 

Your business model should be a comprehensive framework that captures all the essential components that define your culture, organisational structure, decision making, and financial and risk management. 

It should be used to guide all areas of your business including business development, marketing, staff onboarding and mentoring, and supplier management. 

Main topics covered:

  • Distinguish between strategic planning, business planning and business modelling.
  • Essential components of a business model.
  • Enhancing customer and staff loyalty through your business model.
  • How your business model can impact your marketing strategy, strategic planning and ability to adapt to market changes.
  • Techniques to differentiate your business from competitors.
  • Communicating your business’s unique value to stakeholders.

Who it’s for: 

This workshop is for small business owners who want to strengthen their business foundations and drive success. 

About the presenter:

As the director of The MARQ Group, Gudrun Gilles partners with seasoned business owners and subject matter experts to deliver tailored information and resources to strengthen your management capabilities, fuel the growth of your enterprise and support you through the entrepreneurial journey. 

This workshop will be facilitated by Gudrun Gilles.

Business skills

Cost

$20

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.

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