Overview:
Marketing automations can help to streamline your marketing efforts, managing and nurturing leads through the customer journey to help maximise your return on investment.
In this workshop, you will gain practical insights and hands-on tips to incorporate marketing automations into your processes.
From email campaigns to customer segmentation and lead nurturing, there is a marketing automation to help you before more efficient, understand data insights and gain a deeper understanding of your customer.
Main topics covered:
- Marketing automation tools you can utilise in your business.
- How to set up automated marketing campaigns.
- Customer journey mapping.
- Scoring and nurturing leads.
- Effective automated email marketing strategies.
- Integrating your CRM with marketing automation.
- Analysing and optimising your workflows.
Who it’s for:
This workshop is ideal for business owners looking to incorporate marketing automations to create efficiencies and streamline their marketing efforts. This workshop requires participants to have a basic understanding of marketing automations.
About the presenter:
McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management.
Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.
This workshop will be facilitated by Bob Jones from Hey Bob Jones.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
