There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
Email marketing can be a powerful and cost-effective tool for connecting with your customers. With the right approach, you can reach your audience, drive sales, build relationships and much more. Here are five mistakes to avoid so you can make the most of email marketing for your business growth. Email marketing can have a big impact on your...
Personal development is the ongoing process of assessing your values and goals, and developing skills and qualities to reach your potential. For small business owners, who often ‘are’ their business, ongoing personal development forms an important part of business success. However, without a formal personal development plan, developing your...
Sport has always played a major role in the lives of the Price family, with a strong pedigree in football. That history of teamwork led to the family owning one of Perth’s leading trophy companies. Twenty years ago, Craige Price was heavily involved in local sporting organisations, managing teams and being the president of various clubs. In his...
Did you know that bubble wrap was originally sold as a textured wallpaper? As history has shown us, it wasn’t a viable product for its intended customers. The success of online business ideas or other small business ideas will always depend on a range of factors. Some factors are out of your control, such as interest rates, tax brackets and the...
If you’re a business owner, it’s important to understand your obligations to provide a safe and healthy workplace. This includes keeping up with changes to health and safety legislation. The Department of Energy, Mines, Industry Regulation and Safety has introduced new Work Health and Safety (WHS) laws for Western Australia. Here are seven things...
Supply chain management can be complicated. There will always be factors you can’t control including global events, economic conditions and industry challenges, which can impact your supply chain. To help support your business, it’s worth examining the risks involved along your supply chain and finding ways to streamline your processes. Steve...
It’s no secret the costs of running a business are rising. If you’ve been absorbing inflation from your suppliers and higher fuel costs without considering what you’re charging for your own products and services, it could be time to consider a price rise. We asked one of our experienced business advisers, Steve McLaren, about the right and wrong...
If your business sends SMS reminders, don’t miss the window to register your SMS Sender ID to help avoid your messages being blocked in 2026. If you run a service based business, you might rely on SMS appointment reminders to help your schedule run smoothly. The Australian Communications and Media Authority (ACMA) is introducing sender ID...
If your business experiences quieter times, a digital marketing campaign can help drive new business and maintain a steadier flow of customers. Here are some expert tips to help you get started. While digital marketing can be a powerful strategy to reinvigorate your business and bring in new customers, there are some important things to know about...
Are you finding that your payment reminders are being met with excuses? It’s a common scenario many business owners are experiencing. Here at the SBDC, we often hear from small business owners, particularly subcontractors in the construction industry, who say they are struggling to be paid on time. But when the only ‘evidence’ of a contract is...
One silver lining of the COVID-19 pandemic and recent supply chain shortages impacting many industries, has been an increased appreciation of the significance of small businesses to local communities all around the world. The concept of localism (supporting the local production and consumption of goods) as opposed to globalism has really taken...
