Overview:
Navigating marketing spend can be challenging for small business owners. In this workshop, you will learn how to determine an appropriate marketing spend, track your return on investment and effectively budget for both digital and traditional advertising. This two hour session is designed to equip you with the practical skills needed to make informed decisions about your marketing investment.
Main topics covered:
- Calculate and allocate your marketing budget effectively based on your business goals
- Track and measure your return on investment for your marketing activities to make data driven decisions
- Understand typical costs associated with digital and traditional advertising channels
- Create a budgeting strategy to manage your marketing spend and maximise your advertising impact
Who it’s for:
This workshop is suitable for small business owners who undertake marketing activities and would like a better understanding of how to manage their budget.
About the presenter:
The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
