Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...
Running your business as a partnership can mean you share the risk, responsibilities and mental load rather than taking all of these on by yourself. It can also mean you have less control over some aspects of your business and have to take others into account with every business decision. If you’re setting up your business as a partnership, you...
Running a business brings with it a number of risks and rewards. We asked members of our Facebook group, I’m a small business owner in Western Australia, what the best and worst things are about running their business. Here is some of their collective wisdom… It gives you a sense of purpose One of the overwhelming positives of running a small...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
Making the most of local events is a great way for you to boost sales and market your small business. While running your own event takes a fair amount of time, effort and creativity, attaching your marketing to a local event can make your life a great deal easier. Local events such as street fairs, festivals, outdoor concerts, and sporting can...
If you run a business in the fitness industry, here are some of the key things to know about the new Fitness Code, which will be in effect from 1 July 2021.
Discover how to boost your voice as an industry authority and convert customers by publishing quality blogs.
On 1 July 2024, Business Local became SBDC Regional. While the name has changed, we’re still here providing you with free business advice and support in your area. Find your SBDC Regional provider . Living in the Kimberley region gives photographer Landi Bradshaw access to some of the world’s most incredible landscapes. But when it comes to running...
At the core of any successful small business lies a well designed business model. But what exactly is one, and how can it transform your vision into a thriving enterprise? Whether you are just starting out or refining an established business, understanding the building blocks of a business model is crucial to aligning your day to day activities...
There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
Households are increasing their online shopping activities and looking to support local - will they be able to find your business?
