Find out more about what a capability statement is, how it could help your business, and how to access our free template and information guide.
While small business is often an alternative to working for someone else, starting a business while still employed can be an attractive option. You might think that starting a small business is an all or nothing choice - you are either employed or working for yourself. But in today’s ‘gig economy’, starting a business in addition to your main...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...
Running a business brings with it a number of risks and rewards. We asked members of our Facebook group, I’m a small business owner in Western Australia, what the best and worst things are about running their business. Here is some of their collective wisdom… It gives you a sense of purpose One of the overwhelming positives of running a small...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
At the core of any successful small business lies a well designed business model. But what exactly is one, and how can it transform your vision into a thriving enterprise? Whether you are just starting out or refining an established business, understanding the building blocks of a business model is crucial to aligning your day to day activities...
There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
Discover how to boost your voice as an industry authority and convert customers by publishing quality blogs.
Households are increasing their online shopping activities and looking to support local - will they be able to find your business?
Personal development is the ongoing process of assessing your values and goals, and developing skills and qualities to reach your potential. For small business owners, who often ‘are’ their business, ongoing personal development forms an important part of business success. However, without a formal personal development plan, developing your...
It can be a lonely road when you work from home. Here are our tips on how to beat the isolation for the benefit of your wellbeing and your business.
