If running a business makes you feel like there’s just not enough time to get everything done, you’re not alone. Whether you ‘are’ your business, or you manage a small team, it’s always challenging to find enough hours in every day, while maintaining a healthy work-life balance. Sometimes, the best you can do is more effectively manage the time you...
As we transition out of our week of lockdown here in WA, I’d like to take a moment to recognise and commend small businesses for the part they have played. Over the week our thoughts have been with many members of the community, including small businesses, who have been impacted by the devastating bushfire emergency in Perth’s east, as well as the...
Have you ever tried to set up a Google Ads account or campaign but found the process fell into the ‘too hard’ basket? Search engine marketing (SEM) and being found on Google are important elements of any small business marketing plan. To make it easier for you to get set up with Google Ads, we have created a series of instructional videos to help...
Starting a business often begins with choosing a business name – and then getting a logo to match. With so many graphic design programs and apps available, creating a logo for your business is easy. However creating a logo that looks great and really reflects what you want your business to become can be a bit more of a challenge. Whether you decide...
Many small businesses come up with great products and services, but struggle to find the right audience online. Knowing where your customers are spending time online is a key component in understanding how to market to them. Many small businesses come up with great products and services, but struggle to find the right audience online. You already...
Have the recent (and significant) changes to Facebook and Snapchat left you wondering ‘what now’ for your 2018 digital marketing plan? Instead of focusing on the negatives, like how your Facebook business page has declined in reach, or how much you dislike the new Snapchat, use this opportunity to take stock of your online efforts, identify areas...
Fiona Taylor is a health and wellness coach, running her business Choose Healthy while managing the demands of a separate day job. Fiona offers online food workshops, challenges, webinars and in-person workshops and presentations on food, energy and self-care. With 27 years of experience in the health and fitness industry, Fiona is well-placed to...
Find out more about what a capability statement is, how it could help your business, and how to access our free template and information guide.
While small business is often an alternative to working for someone else, starting a business while still employed can be an attractive option. You might think that starting a small business is an all or nothing choice - you are either employed or working for yourself. But in today’s ‘gig economy’, starting a business in addition to your main...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...
Running a business brings with it a number of risks and rewards. We asked members of our Facebook group, I’m a small business owner in Western Australia, what the best and worst things are about running their business. Here is some of their collective wisdom… It gives you a sense of purpose One of the overwhelming positives of running a small...
