Gain a fundamental understanding of Search Engine Optimisation and its importance in enhancing your online visibility.
Utilise marketing automations to help streamline your marketing efforts and create efficiencies in your marketing processes.
Are you a small business owner feeling overwhelmed by social media? Me too! I got a degree in communications well before anybody had smartphones or Facebook friends, and the word “content” was mostly used to describe somebody who was pretty happy with their life. I’ve learned everything I know about digital marketing on-the-job over the course of...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not work for online businesses, particularly in light of recent pressures...
On a national and local front, there are strong signs of economic and business recovery as we head towards the end of a challenging year. Two publications released over the past month report very positive signs of recovery for our small business sector in WA. On a national level, the Small Business Counts report was released by the Australian Small...
Tax is a fact of life for every small business owner but, with proper planning, it doesn’t need to be something to fear. We sourced tips from an accountant about how to approach tax time proactively. Greg Mawer is an accountant and business advisor who took his love of numbers to a new level with the launch of his business, Accumulate Accountants +...
This workshop examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
Transform your brand through compelling narratives and powerful storytelling to build connections with your audiences and set your business apart.
Personal development is the ongoing process of assessing your values and goals, and developing skills and qualities to reach your potential. For small business owners, who often ‘are’ their business, ongoing personal development forms an important part of business success. However, without a formal personal development plan, developing your...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
Providing excellent customer service encourages your customers to keep coming back. This workshop explains tools and techniques that can help you build lasting customer relationships.
