Overview

Facebook, Instagram, LinkedIn and TikTok – Platforms you'll recognise, but do you know how to use them effectively to promote your business and connect with your customers?

The majority of Australians use social media regularly, making it a powerful and accessible marketing tool for small businesses. If you’re not actively engaging your audience online, you risk falling behind your competitors.

This workshop examines a range of digital marketing options, including social media, email marketing, content creation and online reviews, to help you understand what would work best for your business.

Main topics covered

This workshop covers:

  • choosing the right social media platforms for your target audience
  • how often to post and how to stay consistent
  • an overview of key platforms including Facebook, Instagram, LinkedIn, YouTube and TikTok
  • ideas and tips for creating engaging content
  • an introduction to search basics, keywords and analytics
  • email marketing fundamentals
  • mobile friendly marketing
  • understanding and managing online reviews

You'll receive a practical workbook to help you clarify your digital marketing strategy, and there will be an opportunity to ask questions.

Who it's for

This workshop is for business owners who may be feeling overwhelmed by digital marketing or are unsure where to start. It's also suitable for those who have already set up social media accounts but aren't seeing the results you expected.

This is an entry level workshop designed for people with little or no experience in digital marketing, or those currently using social media for personal accounts.

About the presenter

Our foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area.

Testimonials

The Digital Marketing Essentials Course was fantastic, well presented and a great course for beginners in the area. Really good value for money.

Tae Phillips

The Digital Marketing Essentials was an excellent course and well worth the time invested.

Mark Chaston
Sales and marketing
Foundation Workshop

Cost

$20

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.

Book Now