Digital Marketing Essentials

Overview

Facebook, X (previously known as Twitter), Instagram, TripAdvisor – names you’ll be aware of, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?

88% of Australian internet users have a social media profile, with  50% of them checking it daily. If you’re not connecting with customers through these channels, your competitors will be.

This workshop examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.

Main topics covered

This workshop covers:

• the best social media platforms to use for your customers
• how often to post
• in-depth looks at Facebook, X, LinkedIn, YouTube, Pinterest and Instagram
• ideas for creating content
• an introduction to blogging
• email marketing
• mobile marketing
• understanding online review sites

You'll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.

Who it's for

This is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.

This is an entry level workshop for people with little or no understanding of social media, or for those who are currently only using it in their personal lives.

About the presenter

Our foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area.