Identifying and understanding your potential customer base can help you market your business more effectively by keeping your advertising spend in the right places. Knowing where to find this information can often seem like a challenge, but the good news is that there are free tools you can access to help you find out more about your potential...
Are you a small business owner feeling overwhelmed by social media? Me too! I got a degree in communications well before anybody had smartphones or Facebook friends, and the word “content” was mostly used to describe somebody who was pretty happy with their life. I’ve learned everything I know about digital marketing on-the-job over the course of...
In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not work for online businesses, particularly in light of recent pressures...
In the 2025-26 financial year, the Australian Competition and Consumer Commission (ACCC) will prioritise enforcing compliance relating to credit card surcharges and merchant fees. Paying by card is convenient for customers, but it can cost your business in the form of merchant fees charged by your payment processor (such as a bank). If your...
There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
The Australian Taxation Office (ATO) has recently announced changes to how your employees can calculate tax deductions if they work from home. Here’s your guide to the changes. Millions of Australians work from home for some or all of their working week. If your business is structured to have your employees working from home at some stage, they...
There’s a common myth in small business that it’s a waste of time and effort to register for goods and services tax (GST) before your business generates $75,000 in revenue each year. Here’s the truth behind that myth and why you might need to consider GST registration sooner than you think. When you’re just starting out or coming through a tough...
It can be a lonely road when you work from home. Here are our tips on how to beat the isolation for the benefit of your wellbeing and your business.
Once you’ve developed your business plan, successfully launched your business and are starting to enjoy life as an entrepreneur, you may be thinking about the best ways to take your business to the next level. Whether you work from home or from other premises, one way to get more done in your business is to hire some extra hands to help. Hiring...
Whether you’re an employer or a person who considers themselves self-employed, it’s important to know the difference between what the Australian Taxation Office (ATO) sees as an employee and a contractor to ensure you are meeting your tax and super obligations. Many people believe that a worker is automatically a contractor if they have specialist...
Signing a lease is a big commitment for any business. Here are our top five things you need to know before signing on the dotted line.
It’s no secret that the cost of practically everything seems to have risen. As a commercial leasing tenant, it’s important to understand the outgoing clauses in your lease, so there are no surprises later on. Our business advisers spend a lot of time speaking with small business owners across WA. One question appears to be coming up frequently in...
