Learn how to seamlessly connect your physical store and online presence by mapping your customer journey, choosing the right digital channels and designing a sales funnel that drives growth.
Learn how to use Instagram as part of your overall social media strategy to effectively engage and grow your audience.
At a recent Founders, Leaders and Lawyers business event hosted by HHG Legal, I had the opportunity to catch up with Michael Malone, WA entrepreneurial legend and founder of iiNet. If you are not familiar with the story, Michael was finishing his studies at UWA in 1993 and realised that the end of university, meant the end of his internet access...
Illegal phoenix activity has a significant impact on the Australian economy with an annual estimated cost of up to $5.13 billion. While illegal phoenix activity has many victims, the impact on small business, particularly, can have a catastrophic effect on their operations as well as personal lives. Illegal phoenix activity is when a new company is...
Planning to give end of year gifts to your clients? Here is a rundown on what you can and can’t claim back as a deduction at tax time.
The Small Business Development Corporation’s 2024-25 Annual Report was tabled in the WA Parliament this week. After five months at the helm of the SBDC, I can say that it is a great privilege to lead an organisation with a great reputation for delivering practical, expert support to Western Australia’s hard working small businesses. In the 2024-25...
Discover the power of email marketing and learn how to craft compelling email campaigns, automate workflows and choose the ideal email marketing platform tailored to your needs.
Make the most out of the Xero and learn how to use its advanced product features to get the most out of this powerful accounting tool.
Personal services income (PSI) can be earned in just about any industry, and can attract special tax rules. PSI is defined by the Australian Taxation Office (ATO) as income that is mainly a reward for your personal efforts or skills. It can be earned in almost any industry or job and can affect the tax obligations and the deductions you can claim...
Everybody loves music. Playing some tunes in your workplace can help create a positive working environment for your staff or help set the mood for your customers while shopping, dining or working out. Some studies have even shown it can influence people to buy more! But did you know that if you play music in your business, you’re required to have a...
If you renew your business trade mark through a private business, rather than IP Australia, you could end up paying three times more than required. You also run the risk of giving away future control of the management and renewal of your trade marks. Who is IP Australia? IP Australia is the Federal Government department that administers...
In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not work for online businesses, particularly in light of recent pressures...
