Overview
Having a well structured sales funnel is crucial for online businesses to guide prospective customers through the decision making process, ultimately leading them to purchase your products. Many businesses overlook the fact that different customers require tailored messaging at different stages of the buyer journey.
In this workshop, you will learn how the sales funnel works and gain practical skills and strategies to optimise your sales funnel to drive more conversions.
Main topics covered
- Acquiring new customers through free and paid methods.
- Creating personalised messages to prospective customers, depending on which stage of the funnel they are in.
- Overcoming objections and addressing concerns that may be stopping customers from purchasing.
- Retargeting previous customers to buy from you again.
Who it’s for
This workshop is suitable for business owners or anyone thinking about starting an ecommerce business.
About the presenter
Business One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people. The presenter of this workshop is Lucy Southon.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
