Overview
Email marketing is a powerful and cost effective method to engage customers, nurture leads and drive conversions. Learn how to connect with your audience on a personal level to deliver relevant content directly to their inbox.
Explore the strategies and techniques that drive email marketing success. From understanding the importance of audience segmentation to crafting personalised content, you’ll learn to create compelling email campaigns, automate workflows, optimise performance and adhere to industry best practices that make your emails stand out.
Main topics covered
- How to create targeted and engaging email campaigns that resonate with your audience, leading to higher open and click through rates.
- Benefits of email automation and how to set up automated email workflows that deliver personalised content and nurture leads through their customer journey.
- Review the most popular email marketing platforms including Mailchimp, Mailerlite, Marsello, Klaviyo and others.
- How to identify the best email marketing platform for your business.
- Essential strategies to improve email deliverability and ensure your emails reach the inbox.
- Analyse email performance metrics for continuous campaign enhancements.
- Explore techniques to write persuasive subject lines, captivating email copy and engaging visuals that drive action and conversions.
Who it’s for
This workshop is ideal for businesses looking to use email marketing as part of their overall marketing strategy.
About the presenter
Kasia Jones is the Creative Director of McNaught Media, a boutique Perth marketing agency specialising in social media marketing, Meta advertising, digital strategy, AI-powered marketing productivity and small business training.
With more than 18 years’ experience across marketing, advertising, communications and digital channels, Kasia helps small business owners cut through the noise, build confidence and apply practical marketing strategies that are clear, manageable and commercially focused.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
