Overview

Email marketing is a powerful and cost effective method to engage customers, nurture leads and drive conversions. Learn how to connect with your audience on a personal level to deliver relevant content directly to their inbox.

Explore the strategies and techniques that drive email marketing success. From understanding the importance of audience segmentation to crafting personalised content, you’ll learn to create compelling email campaigns, automate workflows, optimise performance and adhere to industry best practices that make your emails stand out.

Main topics covered

  • How to create targeted and engaging email campaigns that resonate with your audience, leading to higher open and click through rates.
  • Benefits of email automation and how to set up automated email workflows that deliver personalised content and nurture leads through their customer journey.
  • Review the most popular email marketing platforms including Mailchimp, Mailerlite, Marsello, Klaviyo and others.
  • How to identify the best email marketing platform for your business.
  • Essential strategies to improve email deliverability and ensure your emails reach the inbox.
  • Analyse email performance metrics for continuous campaign enhancements.
  • Explore techniques to write persuasive subject lines, captivating email copy and engaging visuals that drive action and conversions.

Who it’s for

This workshop is ideal for businesses looking to use email marketing as part of their overall marketing strategy.

About the presenter

McNaught Media is a digital marketing agency helping organisations build stronger brands and connect with the right audiences. Creative Director Kasia Jones brings more than 20 years’ experience across marketing strategy, Meta advertising, social media, branding, websites and content, providing hands-on support and practical training for business owners and teams.

Sales and marketing

Cost

$20

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

What's included

  • Access to the live workshop
  • A recording of the workshop which you can access for up to seven days post event (online workshops only)
  • Copies of any resources shared with attendees

When and where

Click on the book now button for more details about this workshop.

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