Build Better Customer Experiences

Overview

Customer retention starts with the experience people have before, during and after they buy from you. Small changes to the way you communicate, deliver your products or services and follow up with customers can make a meaningful difference to whether they choose to come back.

This practical workshop helps you look at your customer experience from the customer’s perspective, map the journey from first purchase through to repeat business, and identify the points where customers may be dropping off.

You’ll explore simple, low cost ways to improve key customer touchpoints, create more memorable experiences and encourage repeat business and referrals.

Main topics covered

• Mapping the customer journey from first purchase through to follow up and repeat business.
• Identifying friction points that may be costing you repeat customers.
• Improving communication, service, delivery and post purchase follow up.
• Creating simple ways to make the customer experience more memorable.
• Encouraging repeat business and referrals through better customer experiences.
• Prioritising improvements and creating an action plan.

Who it’s for

This workshop is for small business owners who want to improve their customer experience, encourage repeat business and build stronger long term customer relationships.

About the presenter

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.