Overview
Your website should make it easy for potential customers to understand what you do, find the information they need and take the next step. But when you’re close to your own business, it can be difficult to spot unclear messaging, missing content or small barriers that may be costing you enquiries or sales.
In this practical, hands-on workshop, you’ll work through a simple website audit checklist focused on three key areas; clarity, content and conversion. You’ll assess whether your website clearly explains your products or services, answers the questions customers are likely to have and guides visitors towards taking action, whether that’s making an enquiry, booking a service, purchasing a product or getting in touch.
By the end of the workshop, you’ll have a clear, prioritised list of improvements that you can begin implementing immediately to improve your website’s effectiveness.
Main topics covered
- Evaluate how clearly your website communicates your products or services.
- Identify gaps in your content that may be costing your customers.
- Improve your website’s navigation and user experience.
- Optimise your calls to action to encourage customer enquiries and sales.
- Create a prioritised action plan for improving your website.
Who it’s for
This workshop is for small business owners with an existing website who are looking to improve its effectiveness.
About the presenter
The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now buttons for more details about this workshop.
