What does it mean to build a truly resilient business?

 A resilient business is one that aligns with your long term goals, weathers market fluctuations, fosters an engaged and motivated team, and thrives on clarity and accountability. Ultimately, it’s a business that can succeed beyond you.

Gain insights into common business challenges, how your business goals can help build resilience, the principles of building a resilient business and the key elements of resilience you need.

You’ll leave with actionable steps to strengthen your business and a clear framework to build long term success.

Main topics covered

• Key business challenges and how to navigate them.
• Practical strategies to align your business and personal goals.
• Essential elements of a resilient business including leadership, strategy, culture, people and systems.
• Core principles to help you build a resilient business.

Who it’s for

This workshop is designed for business owners looking to gain alignment of their goals to build a resilient business.

About the presenter

Adapt empowers owners and leaders to build great businesses using resilient strategies to success. Supported by an experienced network of business coaches and customisable software platforms, they lay the foundations for a healthy team culture to thrive.

Overview

Addressing workplace issues, particularly underperformance, can be one of the most challenging aspects of leadership and being a successful business owner. Avoiding or mishandling these conversations can negatively impact workplace culture, team morale and overall productivity.

This workshop provides practical strategies to help you approach difficult conversations with confidence, ensuring they are handled professionally, sensitively and effectively.

Learn how to prepare for and conduct these discussions in a way that supports the employee while maintaining a positive work environment.

Main topics covered

• How to prepare for a difficult conversation.
• Techniques for conducting the conversation with clarity, empathy and professionalism.v
• Best practices for following up after the conversation to ensure positive outcomes.
• The differences between informal and formal performance management.
• When and how to implement performance improvement plans effectively.

Who it’s for

This workshop is designed for business owners who need to address workplace issues effectively, while maintaining a positive and productive work environment.

About the presenter

Executive Director Mark Small has more than 13 years of experience in management with more than 10 years serving in executive positions including General Manager, Chief Operating Officer, Managing Director, President and Chairman. He is a Fellow of the Australian Institute of Management, a Fellow of the Australian Institute of Health and Safety and an Adjunct Lecturer with Edith Cowan University. Elect Training and Consulting is a provider of workplace health and safety solutions, providing organisations with the tools to thrive in safe and healthy working environments.

Overview

Discover how generative artificial intelligence (AI) can transform your marketing by saving you time, money and boosting your creativity. Get hands on and explore powerful AI tools that can help you generate compelling content, eye catching visuals and engaging marketing campaigns without the need for advanced technical skills. 

In this workshop, you will learn practical strategies to integrate AI into your workflow and elevate your brand’s presence with smarter and faster marketing solutions.

Main topics covered

• How to use AI to create compelling content, visuals and campaigns that enhance your brand.
• Learn about leading AI tools like ChatGPT, Gemini, LeonardoAI and more to streamline your marketing efforts.
• Integrating AI tools into your existing processes to save time and maximise efficiency.
• Strategies to refine and personalise AI outputs to align with your brand’s voice and messaging.
• Understand AI biases, privacy concerns and ethical considerations in AI driven marketing.

Who it’s for

This workshop is designed for business owners looking to harness the power of generative AI to enhance their marketing efforts.

About the presenter

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge.

Overview

Discover how Microsoft Copilot can transform the way you work by harnessing the power of artificial intelligence (AI) to enhance productivity, streamline tasks and improve decision making. 

This hands on workshop will introduce you to Copilot’s capabilities across Microsoft’s suite of applications, showing you how to automate workflows, generate insightful responses and optimise communication effortlessly. From summarising meetings in Microsoft Teams to drafting polished emails in Outlook, Copilot can help you work smarter, not harder. 

Whether you’re new to AI or looking to refine your skills, this workshop will equip you with the knowledge and confidence to maximise the potential of Copilot in your daily workflow. 

Main topics covered

• How to use Microsoft Copilot AI to get fast and accurate answers to your queries.
• Developing prompts to assist with decision making, problem solving and productivity.
• Incorporate Copilot with other Microsoft apps to write formulas, generate content or optimise communications.
• Understanding the limitations of Microsoft Copilot and considerations for its ethical use.

Who it’s for

This workshop is designed for business owners using or planning to use Microsoft Copilot in their business.

About the presenter

ATI-Mirage is committed to providing you with the tools you need to thrive in a challenging and changing business environment. For more than 30 years their training specialists have delivered quality training and consulting services with a dedication to keeping learning 'real'.

Overview

Facebook and Instagram are two of the most popular social media platforms, providing unique opportunities to connect with potential customers, showcase your products and drive online sales.

In this workshop, you will learn the skills and knowledge needed to harness these platforms' full potential, including using customisable collections and simple design tools to showcase featured products, bring your brand to life and make the online shopping experience seamless for your customers.

Please note: Facebook and Instagram shopping is specific to product-based businesses and can't be used to sell services or digital downloads.

Main topics covered

• Understand the features of Facebook and Instagram shopping
• Benefits of using Facebook and Instagram shopping for eCommerce
• How to set up the Commerce Manager to manage your product catalogues, set up a shop, view sales activity and insights
• Explore techniques to create engaging content that resonates with your target audience and turns casual browsers into loyal customers
• Gain an understanding of Facebook and Instagram's advertising tools to reach a wider audience, increase traffic to your store and boost sales
• Develop a content plan that aligns with your business goals and resonates with your audience, ensuring consistent and impactful communication

Who it's for

This workshop is ideal for business owners looking to leverage Facebook and Instagram shopping to boost their online sales.

About the presenter

The facilitator of this topic McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Overview

It’s crucial to know how to set your business apart from your competition and capture your customers attention when offering discounts. In this workshop, you will gain the tools and knowledge to differentiate your promotions and sales strategies. You will learn how to make your offers stand out, attract and retain customers and create value driven promotions that generate sales and build a loyal following.

Main topics covered

• Distinguish between a promotion and a sale and how to use them for maximum impact
• Use strategies to make your offer stand out amongst your competition
• Understand what drives customers to choose your business and how to create compelling offers that draw them in
• Use promotions to enhance your brand reputation and boost sales
• Leverage promotions and sales to build customer loyalty

Who it’s for

This workshop is suitable for business owners who want to use sales and promotions to boost their income and build their brand.

About the presenter

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Overview

As a small business owner, you need to be cyber aware and prepared. Most businesses are digitally connected, whether through email, websites, social media, online/web based payments and bank accounts. The reliance on logins and passwords to access information online can expose businesses to cyber attacks from hackers.

In this workshop, you will guided through how to assess your business’s preparedness and resilience to cyber attacks, and the practical steps you can take to resume operations quickly and securely. You will learn:

• Who to call and inform of the cyber incident
• Whether you should pay a ransom
• How to insure against future threats
• How to deal with a system shutdown or failure
• How to reduce the chances of being hacked

For this workshop you will need to bring your:

• Laptop

Main topics covered

• Understanding your business’s preparedness and resilience to cyber attacks
• Identifying types of cyber attacks and how to respond and recover
• Threat mitigation strategies to prevent potential cyber attacks
• The benefits of cyber risk insurance products
• Cyber incident reporting and notification requirements

Who it’s for

This workshop is for small business owners looking to understand the steps to take following a cyber incident to resume operations quickly and securely.

About the presenter

ECU's School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts to equip you with the skills to succeed.

Overview

Developing a robust business model is the key to differentiating yourself from competitors and building loyalty with your staff, customers and stakeholders.

In this workshop, you will apply a business model perspective to your business, to clearly define and communicate who you are, how you operate and the unique benefits you offer.

Your business model should be a comprehensive framework that captures all the essential components that define your culture, organisational structure, decision making, and financial and risk management.

It should be used to guide all areas of your business including business development, marketing, staff onboarding and mentoring, and supplier management.

Main topics covered

• Distinguish between strategic planning, business planning and business modelling.
• Essential components of a business model.
• Enhancing customer and staff loyalty through your business model.
• How your business model can impact your marketing strategy, strategic planning and ability to adapt to market changes.
• Techniques to differentiate your business from competitors.
• Communicating your business’s unique value to stakeholders.

Who it’s for

This workshop is for small business owners who want to strengthen their business foundations and drive success.

About the presenter

As the director of The MARQ Group, Gudrun Gilles partners with seasoned business owners and subject matter experts to deliver tailored information and resources to strengthen your management capabilities, fuel the growth of your enterprise and support you through the entrepreneurial journey.