Overview

Discover how generative artificial intelligence (AI) can transform your marketing by saving you time, money and boosting your creativity. Get hands on and explore powerful AI tools that can help you generate compelling content, eye catching visuals and engaging marketing campaigns without the need for advanced technical skills. 

In this workshop, you will learn practical strategies to integrate AI into your workflow and elevate your brand’s presence with smarter and faster marketing solutions.

Main topics covered

• How to use AI to create compelling content, visuals and campaigns that enhance your brand.
• Learn about leading AI tools like ChatGPT, Gemini, LeonardoAI and more to streamline your marketing efforts.
• Integrating AI tools into your existing processes to save time and maximise efficiency.
• Strategies to refine and personalise AI outputs to align with your brand’s voice and messaging.
• Understand AI biases, privacy concerns and ethical considerations in AI driven marketing.

Who it’s for

This workshop is designed for business owners looking to harness the power of generative AI to enhance their marketing efforts.

About the presenter

ECU is ranked Australia's top public university for 'Business and Management' in quality of educational experience, teaching quality, skill development, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on, practical experiences it a great option to build your professional skills and knowledge.

Overview

Discover how Microsoft Copilot can transform the way you work by harnessing the power of artificial intelligence (AI) to enhance productivity, streamline tasks and improve decision making. 

This hands on workshop will introduce you to Copilot’s capabilities across Microsoft’s suite of applications, showing you how to automate workflows, generate insightful responses and optimise communication effortlessly. From summarising meetings in Microsoft Teams to drafting polished emails in Outlook, Copilot can help you work smarter, not harder. 

Whether you’re new to AI or looking to refine your skills, this workshop will equip you with the knowledge and confidence to maximise the potential of Copilot in your daily workflow. 

Main topics covered

• How to use Microsoft Copilot AI to get fast and accurate answers to your queries.
• Developing prompts to assist with decision making, problem solving and productivity.
• Incorporate Copilot with other Microsoft apps to write formulas, generate content or optimise communications.
• Understanding the limitations of Microsoft Copilot and considerations for its ethical use.

Who it’s for

This workshop is designed for business owners using or planning to use Microsoft Copilot in their business.

About the presenter

ATI-Mirage is committed to providing you with the tools you need to thrive in a challenging and changing business environment. For more than 30 years their training specialists have delivered quality training and consulting services with a dedication to keeping learning 'real'.

Overview

It’s crucial to know how to set your business apart from your competition and capture your customers attention when offering discounts. In this workshop, you will gain the tools and knowledge to differentiate your promotions and sales strategies. You will learn how to make your offers stand out, attract and retain customers and create value driven promotions that generate sales and build a loyal following.

Main topics covered

• Distinguish between a promotion and a sale and how to use them for maximum impact
• Use strategies to make your offer stand out amongst your competition
• Understand what drives customers to choose your business and how to create compelling offers that draw them in
• Use promotions to enhance your brand reputation and boost sales
• Leverage promotions and sales to build customer loyalty

Who it’s for

This workshop is suitable for business owners who want to use sales and promotions to boost their income and build their brand.

About the presenter

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Overview

As a small business owner, you need to be cyber aware and prepared. Most businesses are digitally connected, whether through email, websites, social media, online/web based payments and bank accounts. The reliance on logins and passwords to access information online can expose businesses to cyber attacks from hackers.

In this workshop, you will guided through how to assess your business’s preparedness and resilience to cyber attacks, and the practical steps you can take to resume operations quickly and securely. You will learn:

• Who to call and inform of the cyber incident
• Whether you should pay a ransom
• How to insure against future threats
• How to deal with a system shutdown or failure
• How to reduce the chances of being hacked

For this workshop you will need to bring your:

• Laptop

Main topics covered

• Understanding your business’s preparedness and resilience to cyber attacks
• Identifying types of cyber attacks and how to respond and recover
• Threat mitigation strategies to prevent potential cyber attacks
• The benefits of cyber risk insurance products
• Cyber incident reporting and notification requirements

Who it’s for

This workshop is for small business owners looking to understand the steps to take following a cyber incident to resume operations quickly and securely.

About the presenter

ECU's School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts to equip you with the skills to succeed.

Overview

Developing a robust business model is the key to differentiating yourself from competitors and building loyalty with your staff, customers and stakeholders.

In this workshop, you will apply a business model perspective to your business, to clearly define and communicate who you are, how you operate and the unique benefits you offer.

Your business model should be a comprehensive framework that captures all the essential components that define your culture, organisational structure, decision making, and financial and risk management.

It should be used to guide all areas of your business including business development, marketing, staff onboarding and mentoring, and supplier management.

Main topics covered

• Distinguish between strategic planning, business planning and business modelling.
• Essential components of a business model.
• Enhancing customer and staff loyalty through your business model.
• How your business model can impact your marketing strategy, strategic planning and ability to adapt to market changes.
• Techniques to differentiate your business from competitors.
• Communicating your business’s unique value to stakeholders.

Who it’s for

This workshop is for small business owners who want to strengthen their business foundations and drive success.

About the presenter

As the director of The MARQ Group, Gudrun Gilles partners with seasoned business owners and subject matter experts to deliver tailored information and resources to strengthen your management capabilities, fuel the growth of your enterprise and support you through the entrepreneurial journey.

Overview

Marketing automations can help to streamline your marketing efforts, managing and nurturing leads through the customer journey to help maximise your return on investment.

In this workshop, you will gain practical insights and hands-on tips to incorporate marketing automations into your processes.

From email campaigns to customer segmentation and lead nurturing, there is a marketing automation to help you before more efficient, understand data insights and gain a deeper understanding of your customer.

Main topics covered

• Marketing automation tools you can utilise in your business.
• How to set up automated marketing campaigns.
• Customer journey mapping.
• Scoring and nurturing leads.
• Effective automated email marketing strategies.
• Integrating your CRM with marketing automation.
• Analysing and optimising your workflows.

Who it’s for

This workshop is ideal for business owners looking to incorporate marketing automations to create efficiencies and streamline their marketing efforts. This workshop requires participants to have a basic understanding of marketing automations.

About the presenter

McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management.

Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

This workshop will be facilitated by Bob Jones from Hey Bob Jones.

Overview

Work, health and safety regulations require a person conducting a business or undertaking to eliminate psychosocial risks, or to minimise them so far as is reasonably practicable. 

This regulation places psychosocial hazards in the same category as other significant hazards such as falls or operating machinery. 

This workshop is designed to focus on the general principles applied to the prevention and management of psychosocial hazards in the workplace, including stress, which can cause psychological or physical harm. 

Main topics covered

• Workplace stressors that may impact psychosocial health.
• Managing psychosocial hazards in the workplace.
• Responsibilities for managing psychosocial hazards in the workplace.
• How to manage psychosocial hazards through risk management.

Who it’s for

This workshop is for all business owners that employ staff and have a responsibility for managing work health and safety regulations. 

About the presenter

Elect Training and Consulting is a respected provider of workplace health and safety solutions, providing organisations with the tools to thrive in safe and healthy working environments. Director Mark Small has more than 17 years experience as a safety professional. He is a Fellow of the Australian Institute of Health and Safety, Adjunct Lecturer with Edith Cowan University and Exemplar Global certified Lead Auditor for OHS Management Systems.
 

Overview

A strong marketing strategy can help you drive growth and success in your business. In this workshop, you will learn the essential steps and key considerations to develop a tailored marketing strategy that aligns with your business objectives. 

Learn to define your target market and develop your ideal customer profile, through market research techniques and consumer behaviour analysis. You will gain insights into the needs, preferences and pain points of your target audience. 

Discover various marketing channels and tactics that you can use, from digital platforms to traditional marketing methods. Using practical examples and case studies you will learn to create a cohesive marketing approach that maximises reach and drives tangible results. 

Once you have developed your marketing strategy, you’ll learn how to track key performance indicators (KPIs) and analyse campaign metrics, allowing you to refine your marketing approach based on data-driven insights. 

Main topics covered

• The principles of a marketing strategy. 
• Difference between a marketing strategy and marketing tactics.
• Using your marketing strategy to create an actionable plan.
• How to evaluate the performance of your marketing strategy.
• Identify opportunities for improvement and refinement.

Who it’s for

This workshop is suitable for new business owners who are looking to develop a marketing strategy for their business. 

About the presenter

Harby Studios is a strategic communications consultancy specialising in marketing, advertising, public relations, community engagement and design. They support a diverse range of businesses through an integrated approach to marketing and communications opportunities.

Overview

Master the art of nailing your pitch or presentation. Learn how to share your ideas with staff and colleagues and showcase your products and services to customers and clients. In this workshop, you will craft presentations that captivate and effectively communicate your message.

Using practical strategies and real world insights, you will learn to develop a compelling narrative and structure the content to appeal to your audience. Learn new techniques to create visually appealing slides that enhance comprehension and maintain consistent branding. Gain confidence in delivering presentations with strategies for engaging the audience and handling questions.

For this workshop you will need to:

• Have access to Canva, PowerPoint, Google Slides or Keynote software (depending on your preference)

Main topics covered

• Effective presentation structures that tell compelling stories and achieve clear objectives.
• Design visually appealing presentations using your brand for consistency and impact.
• Use confidence building techniques to deliver presentations, engage the audience and handle questions.
• Learn tips and tricks to make your presentations stand out.

Who it’s for

This workshop is ideal for business owners responsible for preparing presentations and pitches to clients, colleagues, customers or stakeholders.

About the presenter

The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Overview

Building and implementing a business strategy can give you a competitive edge and help you grow your business. It provides a roadmap on where to focus your time, effort and expenditure.

In this workshop, you will get clear on your strategy by answering the following questions:

• What do we do?
• How will we succeed?
• What is important now?
• Who needs to do what and when?

Answering these questions will provide clarity and ultimately set you up for success.

Please note: You will require a laptop or computer for this workshop.

Main topics covered

• Gain clarity on where you should focus your attention.
• Understand your market, competitors and unique selling proposition.
• Define your business objectives.
• Identify growth opportunities for your business.

Who it’s for

This workshop is for business owners looking to define their strategic plan and gain alignment across the business for growth.

About the presenter

Adapt empowers owners and leaders to build great businesses using resilient strategies to success. Supported by an experienced network of business coaches and customisable software platforms, they lay the foundations for a healthy team culture to thrive.