Gaelle Morival’s foray into the business world began with her love for French pastries and a desire to bring a slice of France to Perth. In October 2023, she purchased an existing café, French Resistance, which had already been operating for five years. Gaelle saw this as an opportunity to combine her passion for delicious French pastries with a...
As we transition out of our week of lockdown here in WA, I’d like to take a moment to recognise and commend small businesses for the part they have played. Over the week our thoughts have been with many members of the community, including small businesses, who have been impacted by the devastating bushfire emergency in Perth’s east, as well as the...
If running a business makes you feel like there’s just not enough time to get everything done, you’re not alone. Whether you ‘are’ your business, or you manage a small team, it’s always challenging to find enough hours in every day, while maintaining a healthy work-life balance. Sometimes, the best you can do is more effectively manage the time you...
Starting a business often begins with choosing a business name – and then getting a logo to match. With so many graphic design programs and apps available, creating a logo for your business is easy. However creating a logo that looks great and really reflects what you want your business to become can be a bit more of a challenge. Whether you decide...
Have you ever tried to set up a Google Ads account or campaign but found the process fell into the ‘too hard’ basket? Search engine marketing (SEM) and being found on Google are important elements of any small business marketing plan. To make it easier for you to get set up with Google Ads, we have created a series of instructional videos to help...
Find out more about what a capability statement is, how it could help your business, and how to access our free template and information guide.
Fiona Taylor is a health and wellness coach, running her business Choose Healthy while managing the demands of a separate day job. Fiona offers online food workshops, challenges, webinars and in-person workshops and presentations on food, energy and self-care. With 27 years of experience in the health and fitness industry, Fiona is well-placed to...
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...
There’s more to offering a discount than simply reducing your prices. Offering discounts is a popular promotion technique to help increase sales and attract new customers, particularly if business is slow or you’re just starting out. Before you start offering discounts across the board, some careful planning, and considering other ‘value add’...
Running a business brings with it a number of risks and rewards. We asked members of our Facebook group, I’m a small business owner in Western Australia, what the best and worst things are about running their business. Here is some of their collective wisdom… It gives you a sense of purpose One of the overwhelming positives of running a small...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
