Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or service. It will also help you to work out if there are enough of your ideal customers to make...
Running a business brings with it a number of risks and rewards. We asked members of our Facebook group, I’m a small business owner in Western Australia, what the best and worst things are about running their business. Here is some of their collective wisdom… It gives you a sense of purpose One of the overwhelming positives of running a small...
When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
On 1 July 2024, Business Local became SBDC Regional. While the name has changed, we’re still here providing you with free business advice and support in your area. Find your SBDC Regional provider . Living in the Kimberley region gives photographer Landi Bradshaw access to some of the world’s most incredible landscapes. But when it comes to running...
At the core of any successful small business lies a well designed business model. But what exactly is one, and how can it transform your vision into a thriving enterprise? Whether you are just starting out or refining an established business, understanding the building blocks of a business model is crucial to aligning your day to day activities...
If you run a business in the fitness industry, here are some of the key things to know about the new Fitness Code, which will be in effect from 1 July 2021.
Discover how to boost your voice as an industry authority and convert customers by publishing quality blogs.
Households are increasing their online shopping activities and looking to support local - will they be able to find your business?
Personal development is the ongoing process of assessing your values and goals, and developing skills and qualities to reach your potential. For small business owners, who often ‘are’ their business, ongoing personal development forms an important part of business success. However, without a formal personal development plan, developing your...
Need the help of a contractor or service provider to help your business? Whether you work from home or run your business from an office or other premises, at some stage you’re likely to need the services of a contractor to help in areas you either don’t have experience in, or don’t have time to take care of. You might need a new web design, an SEO...
Even during a period of disruption, it’s important to keep your brand alive by letting people know that your business is still around, albeit with a different or reduced offering.
