The State Government has approved extended trading hours for general retail shops in the Perth metro area in the lead up to Christmas. While businesses classed as small or speciality retailers can generally trade across whichever hours they choose, if you’re a small retailer that’s based in a shopping centre (and have to follow standard trading...
New AI driven search tools are changing the digital landscape, making it more important than ever to focus on proven search engine marketing practices. We asked Jordan Lomax, Director of The Social Lab, for her insights on search engine marketing (SEM) in today’s context. Here’s what Jordan has shared on how search has changed – and what small...
After a workplace injury, Mandurah based artist Kate Capone discovered how powerful creativity was in her healing journey. With a background in teaching and a passion for helping people, her next steps were clear. Kate’s experience with art therapy inspired her to create A Brush with Fun – a space where NDIS participants and people navigating...
Ensuring every aspect of their operation is as energy efficient as possible is the commitment of an award winning South West linen and laundry business. Baythe Linen and Laundry in Vasse, on the outskirts of the City of Busselton, is setting benchmarks for sustainability and environmental responsibility by continually seeking out and investing in...
Search engine optimisation (SEO) is an important part of any marketing strategy, but how do you know if you’re getting value for money when paying someone to do your SEO? It’s a common situation many small business owners find themselves in. You know that SEO plays an important part in making sure your website can be found by potential customers...
How can you impact your profit as a small business owner? For most small businesses, making a profit is one of the most important goals. Profitability relies on a simple accounting equation: Income – Expenditure = Net Profit In other words, net profit is your business's profit after all business expenses have been deducted from your revenue...
You may be aware of the wise advice that to achieve the best outcomes, you should work on your business, not just in it. However, the reality is that some important but non-urgent tasks usually sink to the bottom of the to-do list. This includes maintaining an effective online presence - an essential part of a modern marketing approach. Overall...
If you’re like many business owners at the end of a busy year, you might find yourself putting off certain tasks, actions or decisions until after the festive break. However, sometimes there’s no time like the (Christmas) present to wrap up properly and ‘sleigh’ the end of the year. We asked our business adviser, Steve McLaren, for his thoughts on...
