While it might seem like a lot to get your head around, running an effective Google Ads campaign could have significant benefits for your business. A successfully run Google Ads campaign has the potential to help increase your traffic and sales. Planning is an important first step in any Google Ads campaign. Before you jump in and start creating...
Ensuring every aspect of their operation is as energy efficient as possible is the commitment of an award winning South West linen and laundry business. Baythe Linen and Laundry in Vasse, on the outskirts of the City of Busselton, is setting benchmarks for sustainability and environmental responsibility by continually seeking out and investing in...
In today’s competitive markets, you can’t afford to lose sales through poor customer service. Wow your customers with our tips on how to keep them happy.
You may be aware of the wise advice that to achieve the best outcomes, you should work on your business, not just in it. However, the reality is that some important but non-urgent tasks usually sink to the bottom of the to-do list. This includes maintaining an effective online presence - an essential part of a modern marketing approach. Overall...
Turning a hobby into a side hustle business can be a labour of love, but one business owner warns others to be careful of the ‘fine print’ of regulations if you are working from home. Empire Copper is owned and operated by husband and wife team Cam and Beth Hayes as a side hustle, while they still work full time in the sheet-metal industry and...
If you’re like many business owners at the end of a busy year, you might find yourself putting off certain tasks, actions or decisions until after the festive break. However, sometimes there’s no time like the (Christmas) present to wrap up properly and ‘sleigh’ the end of the year. We asked our business adviser, Marie, for her thoughts on what...
How can you impact your profit as a small business owner? For most small businesses, making a profit is one of the most important goals. Profitability relies on a simple accounting equation: Income – Expenditure = Net Profit In other words, net profit is your business's profit after all business expenses have been deducted from your revenue...
Search engine optimisation (SEO) is an important part of any marketing strategy, but how do you know if you’re getting value for money when paying someone to do your SEO? It’s a common situation many small business owners find themselves in. You know that SEO plays an important part in making sure your website can be found by potential customers...
