Identifying and understanding your potential customer base can help you market your business more effectively by keeping your advertising spend in the right places. Knowing where to find this information can often seem like a challenge, but the good news is that there are free tools you can access to help you find out more about your potential...
Selling online through digital platforms can be a great way to extend the reach of your business – but, for the best results, it needs to be done strategically. Here are five mistakes you don’t want to make if you’re selling products or services though Instagram or Facebook, and what you could try instead. Exploring new ways to connect with...
Many small businesses come up with great products and services, but struggle to find the right audience online. Knowing where your customers are spending time online is a key component in understanding how to market to them. Many small businesses come up with great products and services, but struggle to find the right audience online. You already...
Andrew Erkins first launched Digit to help small businesses in WA strengthen their financial management through bookkeeping and payroll support, and implement business apps and cashflow advisory. Eight years later, Andrew has grown the business into an award-winning enterprise, having won Bookkeeping Firm of the Year award at the 2021 Australian...
It can be a lonely road when you work from home. Here are our tips on how to beat the isolation for the benefit of your wellbeing and your business.
If you run a hospitality or entertainment business near residential areas, you may have received noise complaints in the past. Running a bar, pub, live music venue, or other hospitality or entertainment business likely means you’re contributing to the vibrancy and culture of your local community. However, problems can arise, if your business is...
If you’re starting a home based business, there are some important steps to take to prevent your home insurance policy becoming null and void in the future. Depending on your home insurance policy, you may have cover for your buildings and structures as well as the contents of your home. Running a business from home, or even storing business...
Taking some small actions can often help ease a larger burden when it comes to managing your wellbeing.
If your rent is due to increase based on the consumer price index, here’s your guide to how it works and the calculations which could be used to work out your rent. The consumer price index (CPI) is a measure of how much the average costs of a fixed basket of goods changes over time. It is calculated quarterly and published by the Australian Bureau...
Artificial intelligence (AI) is changing the world. If you’re ready to embrace AI but you’re not sure how to get started, consider these five ways you might use AI in your business. Until recently, using AI may have involved simply asking your phone for directions, setting a reminder or changing a song on your playlist. But recently, you may have...
Nobody likes an awkward conversation. As tough as it may be, it’s hard to avoid difficult conversations when you’re in business. Here are some tips to help you plan ahead and ensure difficult conversations run smoothly and calmly. Difficult conversation #1: A client hasn’t paid you When you spend so much of your time working to attract new clients...
Your business could benefit from using a range of digital tools and apps to help manage your finances, keep accurate records, sell online, oversee social media accounts, improve productivity, engage your employees and customers, and more. Whether you want to boost your sales, streamline your processes or stop spending so much time updating...
