Digital technology plays a role in almost every business today.
Whether you’re attracting new customers through social media, selling products online, protecting your business from cyber threats or exploring artificial intelligence (AI), building your digital capability can help you work more efficiently and stay competitive. Knowing where to start, however, can be the biggest challenge.
To make it easier, the Small Business Development Corporation (SBDC) has developed a collection of free Digital Capability resources to help WA small business owners understand where they are on their digital journey and identify practical opportunities to build their skills.
Start by assessing your digital capability
If you’re not sure what to focus on first, our Digital Capability Checklists are a great place to start.
The checklists help you take stock of your current digital capability and identify areas where building your knowledge or capability could make the biggest difference to your business. Rather than trying to improve everything at once, you can focus your time on the topics that are most relevant to your business goals.
Each checklist connects you with practical information, tools and trusted resources to help you build your capability in that area and continue learning at your own pace.
Explore the topics most relevant to your business
The Digital Capability resources cover a range of practical topics to support businesses at different stages of their digital journey, including:
- Artificial intelligence (AI)
- Cyber security
- Data and privacy
- E-commerce
- Email marketing
- Essential digital skills
- Social media
- Online reviews
- Business websites
Whether you’re just getting started or looking to strengthen an existing area of your business, you can choose the topics that are most relevant to your needs.
Practical resources from trusted organisations
Finding reliable digital information can be time consuming and it’s not always easy to know where to begin.
Rather than trying to be the expert in every digital topic, the SBDC has curated practical resources from trusted organisations to help you quickly access reliable information, tools and guidance.
This means you can spend less time searching and more time building the digital capability that will have the biggest impact on your business.
Start building your digital capability today
Improving your digital capability doesn’t happen overnight. By understanding where your business is today, you can prioritise the areas that matter most and build your confidence over time.
Explore the resources and start your digital capability journey today at smallbusiness.wa.gov.au/digital.
