Overview
Running a thriving retail business often means blending a bricks and mortar store with online clicks, with customers moving between multiple channels to browse, buy and stay engaged. In this workshop, you will learn how to bring the multiple touchpoints together into one seamless experience.
Discover how customer expectations are evolving, why hybrid retail is no longer optional and how to connect the dots from the street to the screen. Through practical activities and real world examples, you’ll develop a clear and personalised strategy to connect your in-store and online sales, attracting more customers and boosting revenue across both channels.
Main topics covered
- Understand how customers research, shop and connect across both physical and digital touchpoints.
- Map your customer journey and identify opportunities to reduce drop offs and increase conversions.
- Select the right mix of online platforms and tools to support your business goals.
- Build a clear and actionable digital sales funnel for attracting, converting and retaining customers.
- Develop strategies to balance foot traffic with digital engagement for long term growth.
Who it’s for
This workshop is for retail business owners who want to create a seamless customer experience and boost sales through their bricks and mortar store and their online channels.
About the presenter
The facilitator of this topic McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
