Overview
Brand and marketing strategies don’t materialise on their own, they are built upon robust organisational identity and values.
In this interactive workshop you will learn how to tell your brand story and connect the dots between your brand and marketing strategy by defining actionable goals with evidence based strategy and thinking. Uncover and articulate why your business exists, what you do, what you stand for and how to tell your story to your target audience.
Main topics covered
- Evaluate your current brand and marketing activities.
- Develop your brand strategy to increase your brand’s position and positive perception in the market.
- Develop your marketing strategy to reach prospective customers.
- Explore your company value proposition and articulate the benefits you are delivering to customers to buy your products or services.
Who it’s for
This workshop is for small business owners and employees involved in marketing activities.
About the presenter
ECU's School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts to equip you with the skills to succeed.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
