Overview
Many small business owners face similar challenges including inconsistent sales, difficult clients and marketing that doesn’t hit the mark. Often, the issue isn’t the product or service but rather being clear on who you’re trying to sell to.
This workshop will help you get clear on who your ideal client is and how to reach them through your messaging. By using language that resonates with your ideal client you are better able to address their pain points and highlight the real benefits of your product or services.
By the end of this workshop, you’ll have the tools and clarity to work smarter, not harder, attracting the right clients who are already looking for what you have to offer.
Main topics covered
- Identify ideal clients base on needs, values, behaviours and decision making style.
- Understand what motivates ideal clients to buy, stay loyal and refer others.
- Develop a client profile or avatar to use to guide marketing, sales and service decisions.
- Learn how to tailor messaging and offerings to better resonate with your ideal client.
- Create a practical action plan to attract and convert the right clients.
Who it’s for
This workshop is for small business owners who want to attract more of the right clients and turn them into loyal, repeat customers.
About the presenter
Business Foundations has been helping small to medium businesses equip themselves with the skills and knowledge they need for almost 30 years. With tailored programs, expert direction and valuable advice, they help more than 2,500 businesses start, evolve and grow sustainably each year.
Cost
$20
This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
What's included
- Access to the live workshop
- A recording of the workshop which you can access for up to seven days post event (online workshops only)
- Copies of any resources shared with attendees
When and where
Click on the book now button for more details about this workshop.
