Not sure where to start when it comes to promoting your business on social media? Social media can seem overwhelming, but fortunately there are a few basic principles that can help guide you through the ‘getting started’ stages. The golden rule of social media is to engage with your target market on their preferred platform, using relevant and...
If your business experiences quieter times, a digital marketing campaign can help drive new business and maintain a steadier flow of customers. Here are some expert tips to help you get started. While digital marketing can be a powerful strategy to reinvigorate your business and bring in new customers, there are some important things to know about...
Your business could benefit from using a range of digital tools and apps to help manage your finances, keep accurate records, sell online, oversee social media accounts, improve productivity, engage your employees and customers, and more. Whether you want to boost your sales, streamline your processes or stop spending so much time updating...
Government contracts and tenders offer a lucrative business opportunity for small businesses as well as larger organisations. Multi-million dollars of federal, state and local government opportunities are advertised each year. But do small businesses have the muscle power to win these contracts? How small businesses can compete for government...
Focusing on how to make use of surplus product has created a win-win situation for gourmet soup business, the Suppa Club. Founder David Kane set out to provide a product for those who craved pure, whole-foods, with the comfort of home-style cooking without the hassle, which gave rise to the Suppa Club. Focus on producing a ‘no-waste’ product David...
The switch from employee to boss isn’t always an easy – and neither is working with your spouse. Here are some insights shared by business owners Molly and Jordan Kirk, who co-own a commercial refrigeration and air conditioning business in Perth. Molly and her husband Jordan worked for a refrigeration company and later bought out the business under...
If you’re working full time but are considering starting a business, here are four top tips to help you make the transition. Step one: Do your research Before you take a leap of faith, learn as much as you can about your selected industry. (It’s surprising how often we meet clients who are planning to start businesses in industries in which they...
Offering a discount isn’t the only way to drive more sales. Learn about some proven techniques to help you sell more. There are a number of quick and easy sales techniques you can use online and in-person this festive season to attract shoppers and those keen to support local businesses. Here are some ideas to help you get started. Offer a value...
With spring in the air, now is the time to take stock of your business and get organised before the busy festive season
If your business has been affected by a skills or labour shortage, here are some ways you can take action to keep your business thriving. An ongoing challenge many businesses are facing is the shortage of skilled or available workers across many industries. Some workers may have changed careers or industries, others may have moved away or perhaps...
The founder of Impact Digi, Tamara Bin Amat, advises other indigenous businesses to stay true to their roots and collaborate with other community-driven enterprises as a path to business success. Impact Digi is a Karratha based digital design business which employs a team of nine. Its client portfolio includes fellow indigenous and non-indigenous...
From 9 November 2023, changes to the Australian Consumer Law mean that businesses of all sizes can’t propose, use or rely on unfair contract terms in standard form contracts. Find out what this means for your small business contracts. A standard form contract is generally one which has been prepared and entered a number of times by one party to a...
