When it comes to social media, it’s negative comments and reviews that cause the greatest concern to small and medium business owners according to the 2020 Yellow Social Media Report. Negative reviews can have a significant impact on your business, not to mention the frustration and anxiety they can cause. Fortunately, like complaints made in...
Many business owners can relate to this scenario; you’ve hired a professional to do Search Engine Optimisation (SEO) on your website, you’ve paid them and they’ve been working at it for months, but you haven’t seen any significant results. So what’s gone wrong? More often than not, the issue lies in a disconnect between the search intent of a...
“Like” it or loathe it, there’s no doubt influencer marketing has become a powerful marketing tool in recent years. But will it work for your business? Influencer marketing (also known as branded content) is a form of social media marketing which involves promoting a product or service through someone with a large social media following. If you’ve...
It can be a lonely road when you work from home. Here are our tips on how to beat the isolation for the benefit of your wellbeing and your business.
There’s a fine line between being a business contractor with an Australian Business Number (ABN) and being an employee. If you’re a contractor with your own ABN, read these tips to help make sure you’re being treated fairly and meeting your obligations. In some industries, for example in the construction industry, it’s common for businesses to...
The State Government has approved extended trading hours for general retail shops in the Perth metro area in the lead-up to Christmas. While businesses classed as small or speciality retailers can generally trade across whichever hours they choose, if you’re a small retailer that’s based in a shopping centre (and have to follow standard trading...
Government contracts and tenders offer a lucrative business opportunity for small businesses as well as larger organisations. Multi-million dollars of federal, state and local government opportunities are advertised each year. But do small businesses have the muscle power to win these contracts? How small businesses can compete for government...
There are indications that a global trend termed ‘The Great Resignation’ will see more workers than usual quit their jobs following the COVID-19 pandemic. What could this mean for you? In 2021, a survey by consulting firm PwC Australia found that 38 per cent of workers wanted to find a new job in the next year, while people management platform...
You may hear the term ‘supply chain’ a lot when it comes to the procurement and delivery of products or services – but what does it actually mean and how is it relevant to your business? What is a supply chain? A supply chain refers to the entire process of making and selling products, and can include steps such as: Sourcing raw materials Sourcing...
While it might seem like a lot to get your head around, running an effective Google Ads campaign could have significant benefits for your business. A successfully run Google Ads campaign has the potential to help increase your traffic and sales. Planning is an important first step in any Google Ads campaign. Before you jump in and start creating...
In today’s competitive markets, you can’t afford to lose sales through poor customer service. Wow your customers with our tips on how to keep them happy.
You may be aware of the wise advice that to achieve the best outcomes, you should work on your business, not just in it. However, the reality is that some important but non-urgent tasks usually sink to the bottom of the to-do list. This includes maintaining an effective online presence - an essential part of a modern marketing approach. Overall...
